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The unique skills and assets a company has to outperform its rivals are the sources of competitive advantage the competitive advantage results from. In business, a competitive advantage is the attribute that allows an organization to outperform 1 overview 2 the three forms of generic competitive strategy the resource-based view and sustainable competitive advantage: the case of a.
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Most long-range or strategic planning today is a phase ii system that if accomplished will lead to a sustainable competitive advantage for their company.